In 2010, the International Society for Technology in Education (ISTE) conference featured an unorthodox keynote selection. The closing keynote presenter was selected by casting a ballet via web. The most popular nominee would provide the closing keynote of one of the largest educational computing conferences in the world.

On July 1, Hawaii's Jeff Piontek won that distinct honor and declared: "It's no longer STEM. It's STEAM." His opening slide displayed white letters for the words…